The world is changing. The rise of digital communication tools and social media has fundamentally altered the way people connect and communicate. The days of landline phone calls and handwritten letters are long gone. We now live in an era of instant connection, where our devices have become an integral part of who we are, granting us immediate access to people and information with a simple click of a button. We’ve never been more connected: with friends and family, but also with the brands we buy from and the organisations we engage with.

This is particularly true of young people. These days, young people use the Internet for a range of act...

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