Today, in partnership with ReachOut, Instagram is launching its latest Australian safety and wellbeing campaign, Reel Talk. 


Working with creator parent and teen duos, the Reel Talk campaign will see Kat Clark and daughter DejaBobbi Lockyer and son Sebastian, and George Ray and mum Roslyn produce a series of video Reels for Instagram. The Reel Talk series will showcase how parents and young people can have real conversations together about social media, wellbeing and keeping safe online, before sharing with their communities.


The campaign aims to break down the barriers between young people and parents when it comes to social media use. Ultimately, Reel Talk will seek to encourage open conversations about how social media platforms like Instagram work, how to protect private information, navigating challenging issues like bullying and racism, and more.


Read the full news release on ReachOut’s website.