Today [8 December 2022], in partnership with ReachOut, Instagram is launching its latest Australian safety and wellbeing campaign, Reel Talk.
Working with creator parent and teen duos, the Reel Talk campaign will see Kat Clark and daughter Deja, Bobbi Lockyer and son Sebastian, and George Ray and mum Roslyn produce a series of video Reels for Instagram. The Reel Talk series will showcase how parents and young people can have real conversations together about social media, wellbeing and keeping safe online, before sharing with their communities.
The campaign aims to break down the barriers between young people and parents when it comes to social media use. Ultimately, Reel Talk will seek to encourage open conversations about how social media platforms like Instagram work, how to protect private information, navigating challenging issues like bullying and racism, and more.
Earlier this year, Instagram introduced the next evolution of its wellbeing tools with the launch of Family Centre in Australia. Family Centre is a central location where parents and guardians are able to access the tools and resources from leading experts to help young people stay safe across Meta’s platforms, including the Parents and Guardians Guide.
Jackie Hallan, Director of Service at ReachOut said: “As the role of social media in teens’ lives has grown, so have parents and carers’ concerns about online safety. We know that parents and carers want to help their teens navigate the online world but it can be confusing and overwhelming. One of the ways we can help improve online safety is to empower young people and their parents with online safety tools and the support they need to have conversations about social media, work together to set boundaries and connect to find solutions if something does go wrong. Reel Talk builds on the work of ReachOut Parents and Instagram via the Parents’ Guides to Instagram by showcasing real life lessons from experts – parents and teens themselves.”
Kat Clark, Instagram Creator and mum of two teens said: “Social media has really helped connect us as a family because I feel like that’s how young people communicate these days. If there is anything that I am concerned about for my daughters on social media, that’s when I have a conversation with them and talk about it. It is also super important for parents to learn how to follow and message people on social media, because they’re going to be able to pass on their knowledge to their young person to keep them safe. We’re really proud to be working with ReachOut and Instagram to help spread awareness on social media wellbeing and safety.”
Philip Chua, APAC Head of Public Policy at Meta said: “At Meta, we recognise that we have a strong responsibility to protect the safety and wellbeing of young people, whilst educating guardians about our tools. We’re pleased to be partnering with the experts at ReachOut on our new Reel Talk content campaign, in collaboration with inspiring local teen/parent creators who have a wealth of knowledge and advice to share with Australians about social media wellbeing.”
For more information about online safety and supporting teens online, parents and carers can visit: ReachOut.com/Parents and https://parents.au.reachout.com/collections/reel-talk.
ReachOut Parents is funded by the Australian Government Department of Social Services. Visit www.dss.gov.au for more information.