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Women, Children and Families Engagement Hub

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At a Glance

Target Population

Mothers and pregnant women; children; family caregivers
Underserved populations; foster care; high mobility families
Clinicians and behavioral health providers
Health systems, NGOs and public health agencies

Implementation Status

Routine service delivery

Embedded in routine service delivery across GoMo Health client networks, including health plans, public health organizations, and Medicaid-managed care programs, supporting high-risk and underserved populations.

Description

The Women, Children, and Families Engagement Hub helps organizations better support women and families at every life stage with timely, personalized guidance that improves outcomes

Impact & Outcomes

2004-2005

98%

Participant satisfaction

90%

Retention rate

58%

Reduction in depressive symptoms

42%

Reduction in self-reported stress

31%

Improvement in working memory

27%

Increase in flexible thinking

23%

Improvement in complex reasoning

Mother
I only wish I had known when I was pregnant what I know now. Truly a life-changer.
Participant
“…It’s a good reminder for me to keep up with my health. It’s good to know someone out there, besides family members, is concerned for my well-being. So yes, it’s very helpful for me.
Case Manager
A member for 10 years shared with me that while having been with the health plan for a decade, he now, through the GoMo Health Personal Concierge program, feels like he’s considered an individual pers

Initiative Overview

The Current Gap

The Women, Children, and Families (WCF) Engagement Hub addresses a critical and often overlooked gap: the impact of chronic stress and trauma on maternal brain health. While postpartum depression and anxiety are increasingly recognized, the neurological effects of ongoing stress, information overload, caregiving fatigue, and global uncertainty remain underserved in traditional care models.

Our Solution

The GoMo Health Women, Children, and Families (WCF) Engagement Hub supports maternal cognitive and emotional resilience through neuroscience-based digital engagement. This personalized, mobile-first intervention equips mothers with evidence-based tools to reduce stress, improve sleep, strengthen emotional regulation during and after pregnancy, and manage the numerous personal and caregiver responsibilities that fall on mothers.
At the heart of the initiative is the maternal brain health program, a collaboration between GoMo Health and the Center for BrainHealth at The University of Texas at Dallas. Developed using the GoMo Health BehavioralRx® science of precision engagement, grounded in decades of research from the Center for BrainHealth, this initiative engages mothers directly with personalized micro-challenges and interactive custom content that’s based on each participant’s feedback and self-expressed needs, including messaging, music, meditations, and videos. Designed to be accessible, scalable, and culturally adaptable, the WCF Hub serves as a global template that can be implemented by health systems, NGOs, and public agencies across diverse regions.

Key Features

Utilizes the GoMo Health proprietary behavioral and cognitive science model to deliver personalized support based on each participant’s behavioral, emotional, and psychosocial needs.

1

BehavioralRx® Science of Engagement

2

Evidence-Based Neuroscience Partnership

Co-developed with the Center for BrainHealth® at The University of Texas at Dallas, incorporating over two decades of research in cognitive resilience and neuro plasticity.

Accessible via text and email with no app or login required, reducing engagement barriers in underserved communities. Hosted on Microsoft Azure, GoMo Chat is HITRUST r2 Certified.

3

GoMo Chat, App-Free Accessibility

4

Weekly Micro-Challenges and Brain Health Tips

Mothers receive actionable guidance and small exercises designed to build cognitive flexibility, reduce stress, and improve emotional regulation.

Program content is structured around brain health, information overload, stress and anxiety, cognitive flexibility, social connection, and gratitude.

5

Six Core Cognitive and Emotional Themes

6

Scalable Across the Perinatal Continuum

Engages women from before pregnancy and continuing up to the age of nine, reinforcing sustained maternal mental wellness.

Collaboration in Action

Main Collaborators

Aga Khan University Hospital Amerigroup Georgia (Anthem) Georgia Family Connection Partnership University of Nebraska Medical Center (UNMC) RWJBarnabas Health MetroPlusHealth PA Health & Wellness (Centene) Center for BrainHealth®, University of Texas at Dallas Driscoll Health Plan Texas Children’s Health Plan

Key Learnings

One of the primary challenges was ensuring accessibility and engagement across diverse populations, including mothers with limited digital literacy, low-bandwidth internet access, and high psychosocial stress. To overcome this, the program was deliberately designed to be app-free, delivered via SMS and email, and written in clear, compassionate, stigma free language accessible at a 5th–6th grade reading level.
While quantitative data is essential, qualitative feedback offered insight into how the program truly impacted daily lives. Listen to the voices of those you serve; they often reveal more than metrics alone.
International collaboration is essential because the challenges addressed by the Women, Children, and Families (WCF) Engagement Hub, particularly maternal brain health, are not unique to one country or region. Across the globe, mothers are experiencing rising levels of chronic stress, emotional fatigue, and caregiving overload, often without consistent access to behavioral or cognitive support. By partnering with the Center for BrainHealth® at The University of Texas at Dallas, GoMo Health integrated global neuroscience research with a digital behavioral engagement model proven effective in diverse populations.

Looking Ahead

Future Plans

The future of the Women, Children, and Families (WCF) Engagement Hub is centered on international scaling, multi-country implementation, and sustainable system integration.

Opportunities

GoMo Health is actively seeking global partners, including governments, NGOs, health systems, research and academic institutions, to bring the WCF Engagement Hub to new regions where mothers face similar challenges, often without access to consistent behavioral health support. Contact Bob Gold (email below) for more information.
The next phase includes: – International implementation pilots in low-resource and multilingual settings – Localization of program content for cultural relevance, language, and literacy levels – Sustainability partnerships with public agencies, managed care entities, and global health NGOs – Expanded caregiver and early childhood modules to support whole family wellbeing – Further research and evaluation to deepen understanding of maternal brain resilience across diverse populations – Advocacy at policy levels to embed maternal brain health into global maternal-child health frameworks

Key Contact

Bob Gold

Founder and Chief Behavioral Technologist
GoMo Health

Resources & Media

Changing Lives, One Story at a Time | GoMo Health Program Participant Testimonials

Supporting Maternal Brain Health | A Partnership between Center for BrainHealth and GoMo Health

Resilient Minds: Supporting Maternal Brain Health in Times of Crisis

Women and Family Division

Shaping Healthier Futures: The Interconnected Mind, Body, and Spirit

Key Details

Organisation Name

GoMo Health

Location

Asbury Park, NJ 07712, United States

Website

Social Media / Contact Links

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