Parenting for Wellness

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Key Details

Organisation Name

Health Promotion Board, Singapore

Location

3 Second Hospital Ave, Singapore 168937
Singapore

Social

eMHIC Member Status

Strategic Partner

At a Glance

Description

The Parenting for Wellness website offers parents convenient and personalised access to key knowledge and skills to build strong parent-child relationships, strengthen their children’s mental well-being and resilience, and parent effectively in the digital age.

Implementation Status

Scaling implementation

Since the launch of the Parenting for Wellness website in January 2025, it has reached more than 185,000 page views from over 76,000 unique visitors as of December 2025.

Target Population

Parents of children 7-19 years

Parents seeking practical strategies to strengthen relationships and support their child's well-being in the digital age.

Impact & Outcomes

January to December 2025
185,000
Page views
76,000
Unique visitors
185,000
Page views
76,000
Unique visitors

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Initiative Overview

The Current Gap

Many parents today face challenges in strengthening their children’s mental well-being, particularly with the complexities of the digital age. There is a lack of accessible, personalised, and evidence-based resources that address the diverse needs of parents at different stages of their journey. Parents often struggle to find practical guidance on building strong parent-child relationships, supporting their children’s mental well-being, and parenting effectively amid rapidly evolving digital influences.

Without tailored support, parents may feel underprepared and lack the confidence needed to foster emotional resilience and healthy development in their children.

Parenting for Wellness reflects Singapore’s commitment to supporting families holistically through a whole-of-government approach and is a key initiative under Singapore’s National Mental Health and Well-being Strategy. This multi-agency collaboration between the Health Promotion Board, Ministry of Education, and Ministry of Social and Family Development underscores the initiative’s alignment with Singapore’s national strategy to strengthen family well-being. The platform recognises that parenting is a lifelong journey, encouraging parents to learn and grow alongside their children. Beyond providing resources, it aims to foster a culture where seeking parenting support is normalised.

Confident, well-supported parents are better equipped to raise happy and resilient children, and Parenting for Wellness remains committed to being that trusted resource.

Our Solution

Parenting for Wellness addresses this gap by offering personalised and evidence-based resources on topics such as parenting skills, with practical strategies to strengthen parent-child relationships and support children’s mental well-being. Parents can explore the 11 modules based on their interests or register for an account to receive recommendations tailored to their parenting journey, with progress automatically saved to support learning at their own pace.

Those who wish to can complete the pre- and post- surveys to measure improvements in confidence levels. By equipping parents with knowledge and confidence, Parenting for Wellness empowers them to raise happy, confident and kind children.

Key Features

1

Personalised Parenting Modules

Curated resources tailored to each parent's unique journey, boosting confidence and clarity.

2

Evidence-Based Practical Strategies

Actionable, research-backed tips to guide child behaviour and support mental well-being, spanning across a suite of 11 modules

3

Automatic Progress Tracking

Saves progress automatically, enabling parents to continue learning seamlessly at their own pace.

4

Downloadable Resources

Additional tips on things that parents can do and say to apply the practical strategies covered in the modules

5

Pre- and Post- Surveys

Short questionnaires that measure parents’ confidence levels in various aspects of parenting before and after completing the modules

Collaboration in Action

Main Collaborators

  • Collaborator Logos (7)
  • Collaborator Logos (65)

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Key Learnings

A primary challenge was developing a platform relevant to parents with children across a wide age spectrum from 7 to 19 years old. Catering to the diverse and unique needs of parents at different parenting stages required extensive research and engagement with the target audience for insights to uncover the unmet needs and digital preferences.

This ensured that the platform was evidence-based while remaining user-centric, practical, and accessible to a broad audience, effectively supporting parents through the many evolving challenges they face as their children grow and develop.
Organisations should prioritise understanding their target audience’s needs and preferences before building their platform. Deep-dive quantitative analysis into parental behaviour helped determine the design of the Parenting for Wellness website. Conducting usability testing early in the process was essential and revealed that parents preferred easily navigable content and valued a clear sense of progress in their learning journey. These insights directly shaped the website’s design, content structure, and features.

This foundation enables deliberate and informed decisions at every stage of development, encouraging consistent engagement and supporting long-term learning.

Looking Ahead

Parenting for Wellness is being promoted as part of Grow Well SG, Singapore’s national health promotion strategy to enhance preventive care and inculcate healthier lifestyles in children and adolescents. Strong parent-child relationships are foundational to building and sustaining healthy habits and the Parenting for Wellness website gives parents convenient access to personalised tips and strategies to build these relationships and support their child’s mental well-being.

As part of this national effort, the platform will continue to strengthen its content ensuring resources remain current and relevant to emerging parenting challenges. This approach maintains the depth and quality of its evidence-based resources.
Parenting for Wellness welcomes opportunities to collaborate for knowledge exchange on the development of Parenting for Wellness or to further enhance its evidence-based resources on child development and digital well-being and effective parenting strategies across diverse cultural contexts.

Organisations interested in exploring partnerships to support parents in raising mentally resilient and emotionally healthy children are welcome to reach out to key contacts listed.
Parenting for Wellness aspires to be the go-to digital resource for parents in Singapore, continuously evolving to meet the changing needs of families. It seeks to remain a trusted, relevant, and accessible resource empowering parents to raise happy, confident, and resilient children in today’s digital age.
eMHIC Directory_Key Contacts (1)

Key Contact

Ainul Abubakar
Senior Manager
Health Promotion Board, Singapore
eMHIC Directory_Key Contacts (4)

Key Contact

MOE Guidance Branch
N/A
Ministry of Education, Singapore

Email

Website

eMHIC Directory_Key Contacts (4)

Key Contact

Gabriel Liu
Assistant Manager
Ministry of Social and Family Development, Singapore

Email

Website

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