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MindSG

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Key Details

Organisation Name

Health Promotion Board, Singapore

Location

3 Second Hospital Ave, 168937
Singapore

Website

Social

eMHIC Member Status

Strategic Partner

At a Glance

Description

MindSG is a one-stop online portal developed by Singapore's Health Promotion Board, in collaboration with other government agencies, providing residents with credible mental health information, resources, self-help tools, expert-curated content, and wayfinding support for first stop mental health services.

Implementation Status

Scaling implementation

MindSG was launched in November 2021 and has since grown to more than 19 million page views as at December 2025. It continues to scale, progressively adding content and resources for residents’ self-help.

Target Population

Singapore residents

Residents seeking mental health and well-being information for themselves or someone they care for

Impact & Outcomes

November 2021 to December 2025
19 million
Page views
5.9 million
Users
19 million
Page views
5.9 million
Users

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Initiative Overview

The Current Gap

Prior to MindSG, Singapore residents faced challenges navigating multiple touchpoints to find credible mental health information and services. Online self-assessment tools were also not always evidence-based, making it difficult for individuals to reliably understand their mental health needs.

Additionally, mental health needs differ across life stages, making it difficult to find contextually relevant resources.

MindSG supports Singapore’s National Mental Health and Well-being Strategy as a self-help resource primarily for healthy individuals seeking to maintain and promote their mental well-being. MindSG is regularly monitored with reporting to its whole-of-government workgroup for accountability and planning, ensuring the portal remains credible, relevant and responsive to the evolving mental health needs of Singapore residents.

Our Solution

MindSG addresses these gaps by providing a single, trusted portal with expert-curated content tailored to different age groups, validated self-assessment tools, and a wayfinding tool to help users identify the mental health services and support most relevant to their needs. Developed by Singapore’s Health Promotion Board in collaboration with 9 other government agencies, the portal serves residents seeking self-help resources as well as those supporting people they care for.

As at 31 December 2025, MindSG has reached more than 19 million page views over 4 years and continues to scale with progressively enhanced content and resources.

Key Features

1

Whole-of-Government Expert-Curated Content

Credible mental health content developed collaboratively with government agencies and curated by mental health experts.

2

Information by Life Stage

Content personalised for Teens, Youths, Adults and Seniors, ensuring contextual relevance across different life stages.

3

Validated Self-Assessment Tools

Evidence-based tools enabling users to privately assess their mental health needs and receive suitable tips and recommendations.

4

Wayfinding Tool for mental health support and services

Directs users to Singapore's First Stop for Mental Health touchpoints, enabling quick and easy access to mental health support.

5

Supporter-Focused Resources

Dedicated content for different supporter profiles, equipping individuals to care for their children, parents, friends and colleagues.

Collaboration in Action

Main Collaborators

1. Agency for Integrated Care (AIC)
2. Institute of Mental Health (IMH)
3. Ministry of Culture, Community and Youth (MCCY)
4. Ministry of Education (MOE)
5. Ministry of Health (MOH)
6. Ministry of Manpower (MOM)
7. Ministry of Social and Family (MSF)
8. National Council of Social Service (NCSS)
9. Workplace Safety and Health Counsil (WSHC)

Collaborating agencies are based in Singapore

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Key Learnings

Addressing the diverse mental health needs of residents across different life stages was a key challenge, requiring content to be carefully tailored for different age groups and supporter profiles.

Consolidating credible, expert-curated resources from multiple government agencies into a single coherent portal demanded significant cross-agency coordination and alignment.

As mental health needs evolve, introducing new content and resources requires considerable time and effort to ensure accuracy and credibility, given that all materials must be thoroughly reviewed and curated by mental health experts before publication.
Ensuring content feels relevant and relatable across different population segments is key to driving sustained engagement, keeping users encouraged to continue exploring the portal.

User experience is equally important; we continuously refine and improve the portal based on insights gathered, ensuring residents can intuitively navigate and find the information they need with ease.

Driving traffic through digital marketing and Search Engine Marketing helps users actively seeking support to find MindSG readily. Complementing this, social media content with bite-sized tips can nudge residents who may not have mental well-being top of mind to visit MindSG and learn more.

Lastly, a portal is never truly complete – continuous enhancement remains essential to sustaining relevance and impact.
MindSG is a national initiative driven by strong whole-of-government collaboration across 10 Singapore government agencies, led by the Health Promotion Board. Rather than international collaboration, MindSG’s strength lies in bringing together local agencies that collectively cater to different segments of residents, ranging from youth, working adults, seniors to caregivers, ensuring content is comprehensive, credible and relevant across all life stages.

This cross-agency model ensured that resources and services from multiple touchpoints were consolidated into a single, trusted portal, making it easier for Singapore residents to access the mental health information and support they need.

Looking Ahead

MindSG will continue to be progressively enhanced to support mental well-being – from equipping residents with practical tips to thrive and flourish in daily life, to providing the right information and self-help resources whenever they need it. Alongside content expansion, HPB will explore ways to enhance the portal’s usability, ensuring residents can easily navigate and find the information most relevant to their needs.

The portal will also continue to serve as the landing page for national mental well-being campaigns, with ongoing digital marketing efforts to ensure residents can easily find and access the support they need.
Areas of potential collaboration include knowledge exchange on MindSG development, including content architecture, self-assessment tool development, and digital outreach strategies to reduce stigma and encourage help-seeking.

Organisations interested in learning more about MindSG or exploring collaboration opportunities are welcome to reach out to the Health Promotion Board, Singapore.
HPB envisions MindSG to remain Singapore’s trusted and comprehensive digital mental health and well-being portal, empowering every resident to take charge of their mental well-being. Beyond information, MindSG aspires to go further into skills-building, equipping residents with practical capabilities such as emotional first aid skills to better support themselves and those around them.

By continuously enhancing content and leveraging digital innovations, MindSG aspires to build a mentally resilient Singapore where residents can easily access the right information and support, whenever they need it.
eMHIC Directory_Key Contacts (4)

Key Contact

Joseph Quek
Senior Manager
Health Promotion Board, Singapore

Email

[email protected]

Website

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Key Contact

Hazyl Ng
Assistant Director
Health Promotion Board, Singapore

Email

[email protected]

Website

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