It is best to support young people struggling with life’s challenges upstream rather than waiting for them to develop mental health problems downstream. A key way of doing this is to work closely with the creative industries to develop what I call ‘creative public health’.

 
A recent example of this is the eMental Health campaign that I led with Academy award-winning Aardman, the makers of Wallace & Gromit, Shaun the Sheep etc. With young people at the heart of our fabulous production, clinical and research project family, we developed a series of animated films and companion platform: www.whatsupwitheveryon...

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