The 2024 recipient of the Country Leadership Award for Australia is Lifeline Australia. 

In October 2023, Lifeline Australia took a bold step and amalgamated with another key player in the field, On the Line Australia. This move not only merged two entities but revolutionized how crisis support and mental health services are delivered across the nation.

Lifeline is a pioneering organization, a trusted name in suicide prevention and crisis support and a cornerstone of mental health services in Australia. With an extensive network of centers, thousands of dedicated volunteers, and committed staff, it stands as the largest suicide prevention service provider in the country. The amalgamation with On the Line Australia has amplified its reach, allowing for more efficient and personalized support.

This amalgamation is a testament to Lifeline Australia’s unwavering commitment to improving the help-seeking journey. By combining resources and expertise, they have created a seamless support system that reduces fragmentation in mental health services. The new partnership ensures a ‘no wrong door’ approach, where individuals in crisis receive the care they need, free from barriers such as stigma, geography, or cost.

Lifeline Australia’s innovative workforce planning system enables dynamic scaling of services during peak demand, ensuring timely and effective support. This forward-thinking approach addresses critical service gaps and demonstrates their commitment to continuous improvement.

The merger also addresses the ‘missing middle’ in digital mental health by integrating comprehensive support services, including text and online chat, crucial for reaching at-risk and hard-to-reach populations. With millions of Australians seeking help each year, this collaboration ensures everyone can access the best possible care.

This visionary leadership, pioneering efforts in transforming crisis support services and commitment to collaboration exemplify the future of digital mental health.

Congratulations Lifeline Australia!